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As a 100% Australian owned family business, we have focused energy & creative thinking to develop the most advanced hair care technology in the world. Founded in 1963, Vitafive is the first & most experienced Australian haircare manufacturing business in the hairdressing industry today. Recognized by the Australian government as a leader in technology, Vitafive products are uniquely Australian, setting world standards in professional luxury hair care. Inspired by the harsh & diverse Australian climate, we continue to develop & provide natural haircare & colour solutions exclusively to hairdressing professionals.